Working Hours

Mon – Sat, 9am – 8pm
Our Story

Built to Serve Ambitious Teams

SodaAL was founded in 2025 by Walter Pitcher with a clear mission: build world-class software for startups, scale-ups, and enterprises that need expert execution — not just code. We believe the best consulting firms don't just follow specs — they challenge assumptions and help clients build the right thing.

We started as a lean consulting studio and quickly earned a reputation for delivering complex digital products on time and within budget. Today we help clients across e-commerce, healthcare, fintech, and SaaS industries launch and scale products that matter.

SodaAL story
What Drives Us

Mission, Vision & Values

Our Mission

To deliver expert software engineering and consulting that helps ambitious teams build products that last — on time, on budget, and beyond expectations.

Our Vision

To be the most trusted software consulting partner for growth-stage companies across the Americas, known for quality, reliability, and innovation.

Our Values

Transparency in every engagement. Craftsmanship in every line of code. Accountability to every deadline. Partnership with every client.

By the Numbers

What We've Accomplished

Founded
2025
Products Shipped
3
Happy Clients
10+
First MVP Cost
$0
Our Journey

How We Got Here

01
2025
SodaAL Founded

Walter Pitcher launches SodaAL LLC in Palm Coast, FL, with a vision to deliver premium software consulting to ambitious teams.

02
2025
First Products Shipped

Launched GGmarket, CryptDocker, and Taste of Soul — three production-grade digital products across e-commerce, SaaS, and hospitality.

03
2025
Growing Client Base

Onboarded 10+ clients and delivered MVPs at zero upfront cost to early-stage startups, proving our lean delivery model.

04
2026
Scaling Operations

Expanding service offerings to include dedicated delivery squads, AI engineering, and enterprise platform work for larger clients.

Why SodaAL

Technical Excellence, Business Alignment

We combine senior-level engineering talent with deep product thinking. Every engagement is led by experienced practitioners who understand both technical architecture and business context — so you get code that scales and decisions that matter.

Software Architecture92%
Cloud & DevOps88%
Web & Mobile Development95%
Technical excellence
Our People

Leadership Team

Senior leadership is involved in every client engagement — from discovery to delivery.

Walter Pitcher
Walter Pitcher
Chief Executive Officer

We welcome engineers who care about craft. Reach out and let's talk.

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